Measuring PR Impact in a Multichannel World: Metrics for PR Agencies

TORONTO, Dec. 20, 2016 /CNW/ - As the adoption rate of the PESO marketing model continues to rise, PR agencies are tasked with tracking and reporting on multichannel campaigns. Organizations can no longer measure their PR effort with one-dimensional tactics such as Advertising Value Equivalents or other traditional tools - these tools simply don't evaluate the true impact of public relations.

Having the correct metrics and tracking is the first step in demonstrating value. Agencies must then communicate to stakeholders how this value aligns with business outcomes and contributes to the bottom line.

In Demonstrating Results: Measurement Across Multichannel Communications Campaigns, CNW examines the metrics PR agencies should be paying attention to across paid, owned and earned media channels. In addition, the white paper takes you through a communications plan to illustrate how analysis and measurement should be built into each stage.

The communications ecosystem is far more complex today: the need to analyze performance and attribute impact is greater than ever. Public relations professionals are invited to download this helpful white paper, here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

SOURCE CNW Group Ltd.

For further information: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca



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