Brand You: Building Your Personal Brand

Upcoming webinar with Order of Canada recipient and Paralympic gold medalist, Benoît Huot

TORONTO, Jan. 20, 2017 /CNW/ - It takes a lot of support to become a successful athlete and acquiring this support, whether from sponsors, teams or fans, takes enormous effort.

Just as companies build and market their products, individuals pursuing athletic dreams, celebrity status or career mobility need to consider the image they portray to the outside world. Determining how to position and hone this public persona can make all the difference to their success.

On Tuesday, January 24 at 12 p.m. EST, Order of Canada recipient and Paralympic gold medalist, Benoît Huot will share his story of personal brand development and share his lessons learned in a webinar entitled, "Brand You: Building Your Personal Brand Webinar."

Built upon his success over the last 20 years, Huot's presentation will cover the five best practices to drive your personal brand, touching on authenticity, relevancy, engagement and social media.

Whether you are an experienced professional or a new graduate seeking to kick-start their career and brand, join Benoît Huot, in partnership with the Canadian Marketing Association (CMA) and CNW by registering here:  

About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of business-to-business and business-to-consumer marketing organizations including both brands and agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, please visit

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.