Bring Your Story to Life with Video



Our creative services team provides turn-key production and distribution services for any type of video project.


When you need support with ideation and strategy to craft your video story to motivate audiences – consumers, donors, journalists, investors – to act, turn to our award-winning Creative Services team.

We produce video content such as event highlight reels, explainer videos, teasers, product demos, research results, shareholder updates or executive profiles.





Complete Video Development

Our consultative and holistic approach helps you manage the creative process every step of the way. From concept development, scripting and storyboards, to complete animation or on-location shoots, and on through post production, our team of creative experts guide you all the way.

  • Full concept development and consultation - Work with our award-winning, expert team of producers, designers and editors to customize your project and meet your communications goals.
  • Scale up with the industry’s best - Leverage our extensive “black book” to recruit talent to execute your vision – writers, actors, voice over specialists, etc.
  • Multichannel expertise - Create an assortment of creative content to support your goals – social media packages, branded content, internal messaging, highlight reels, B-Roll, and online video.



Give time-strapped news editors the building blocks they need to tell your story with news-ready visuals and interview clips for TV and online outlets.

  • Knowledgeable team – Our team has direct experience producing, distributing and pitching broadcast-ready video to newsrooms.
  • Outreach - More than 300 TV, radio and online outlets and journalists subscribe to Cison's Video-On-Demand distribution service, powered by Canada Newswire. We’ll supplement your outreach by giving our media contacts a head’s up about your b-roll.
  • A Video Usage Report – this report is available within 24 hours of your distribution and details where your b-roll was used.


Video Seeding

Cision's video seeding service, powered by Canada Newswire, provides guaranteed views for your video.

  • Placement on quality websites – We embed your video on relevant sites to help you reach your target audience. We select sites based on audience targeting, and we use extensive networks and publishers for maximum reach. We drive views to your YouTube view counter on your YouTube account.
  • User-initiated views – Everyone who views your video wants to view your video. Videos are never promoted using automated software, pay-for-viewing or similar schemes. There are no auto-play embedded videos.
  • Extensive reporting – Reporting includes the number of video player impressions and clicks to start the player. This will show you the full reach for the campaign beyond the YouTube views alone. Reports also show information on the number of Facebook shares, likes and comments, data not easily accessible on YouTube.


Make your story stand out and connect with your target audiences by consulting with our creative services team about our proven solutions to increase the visibility and impact of your communications.


Contact us for a free video consultation at 1-877-269-6060 or